At Transparent Strategies, we keep up with the latest trends in e-commerce and digital marketing. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.
Just as the e-commerce industry relies on a digital marketplace to sell their products, marketing efforts should also be focused online. Digital marketing is the perfect method to grow an online business, as your digital efforts can direct potential customers directly to your company. In just a few minutes, consumers can see an ad, be directed to a site, and make a purchase without any additional effort.
It is crucial to understand the latest trends in e-commerce business. For example, even if advertising is successfully directing a large number of potential consumers to a company’s website, the website still needs to be designed in such a way that it encourages purchases. Even when products are added to a digital cart, there is no guarantee that a purchase is confirmed. Sites that are confusing to use, slow, or require customers to make an account may discourage customers from making purchases. Additionally, high taxes or shipping fees are also likely to contribute to abandoned carts.
When creating a digital marketing strategy for an e-commerce site, it is essential to understand the business and competitive landscape, to ensure that your site is performing as well if not better than any other site out there.
At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the market, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.
Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.
Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your services, reach out today for a free site audit and consultation.