Transparent Strategies

Education Marketing

Within the education industry, many different sectors may require marketing efforts. These can include private schools and universities, educational applications and software, and other companies targeted at teachers, students, or school administrators. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.

Companies We Have Partnered With

Services Offered

Web Design

Our team of professional web designers can create a website from the ground up or redesign aspects of an existing website. You deserve a website that you can be proud of, reflecting the effort you put into your work.

Search Engine Optimization

SEO is the best possible way to increase the visibility of your website and awareness of your business. Whether focusing on national or local awareness, we can create a personalized plan to fit your goals and optimize your website.


While pay-per-click advertising is a fast way to raise your website’s ranking, it can be a costly mistake if your business is not well suited to benefit from the increase in traffic. Unlike other marketing agencies, we only recommend paid advertising options if we believe you will benefit from them.

Social Media

With over half of the world’s adult population actively using social media, an effective social media presence has become a necessary tool in increasing the awareness of businesses.

Content Marketing

Our team of professional content writers will work with you to understand you and your business so that the content can be written in your voice and promote your goals and objectives. Unlike other agencies, we keep all of our content creation in-house to guarantee high-quality work.

Link Building

Link building remains one of the most effective ways to boost your ranking on search engines. Unlike other marketing agencies, we focus on building only high-quality backlink networks to increase the awareness of your company and save you money.

The Importance of Digital Marketing in the Education Industry

When trying to connect with your target audience, specifically when that audience is made up of students and a high percentage of millennial parents and educators, traditional methods of marketing are no longer going to show significant results. Each year more and more people continue to rely heavily on social media and online search engines for purchasing and life decisions. This includes what schools parents should send their children to and what applications or supplies educators need to do their jobs in the best way possible.

Online advertising is the best way to leave a lasting impression on your target audience. However, well-placed pay-per-click or social media advertising is not enough to expand your business. To grow your customer base, every company in almost any industry must rely upon online visibility and the impression their brand and website can leave on consumers. Potential customers decide on your company almost immediately after visiting your website. 

If the site is designed to seem professional and modern, consumers will believe your company is trustworthy and holds higher standards. However, if your website appears to be out-of-date, confusing, or has issues with mobile compatibility, many consumers will immediately be turned off of your company and seek other services. Even if your company or school is incredibly well-thought-of, a poorly designed website can still cause many potential customers to leave before even looking at what your business has to offer.

What Transparent Strategies Bring to Education Marketing Industry

At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the industry, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.

Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.

Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your industry services, reach out today for a free site audit and consultation. 

Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!