Within the education industry, many different sectors may require marketing efforts. These can include private schools and universities, educational applications and software, and other companies targeted at teachers, students, or school administrators. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.
When trying to connect with your target audience, specifically when that audience is made up of students and a high percentage of millennial parents and educators, traditional methods of marketing are no longer going to show significant results. Each year more and more people continue to rely heavily on social media and online search engines for purchasing and life decisions. This includes what schools parents should send their children to and what applications or supplies educators need to do their jobs in the best way possible.
Online advertising is the best way to leave a lasting impression on your target audience. However, well-placed pay-per-click or social media advertising is not enough to expand your business. To grow your customer base, every company in almost any industry must rely upon online visibility and the impression their brand and website can leave on consumers. Potential customers decide on your company almost immediately after visiting your website.
If the site is designed to seem professional and modern, consumers will believe your company is trustworthy and holds higher standards. However, if your website appears to be out-of-date, confusing, or has issues with mobile compatibility, many consumers will immediately be turned off of your company and seek other services. Even if your company or school is incredibly well-thought-of, a poorly designed website can still cause many potential customers to leave before even looking at what your business has to offer.
At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the industry, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.
Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.
Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your industry services, reach out today for a free site audit and consultation.