Transparent Strategies

Law Firm Marketing

At Transparent Strategies, we are well acquainted with the legal representation industry and law firm marketing and are familiar with what works and what does not. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on your intended audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.

Companies We Have Partnered With

Services Offered

Web Design

Our team of professional web designers can create a website from the ground up or redesign aspects of an existing website. You deserve a website that you can be proud of, reflecting the effort you put into your work.

Search Engine Optimization

SEO is the best possible way to increase the visibility of your website and awareness of your business. Whether focusing on national or local awareness, we can create a personalized plan to fit your goals and optimize your website.

Pay-Per-Click

While pay-per-click advertising is a fast way to raise your website’s ranking, it can be a costly mistake if your business is not well suited to benefit from the increase in traffic. Unlike other marketing agencies, we only recommend paid advertising options if we believe you will benefit from them.

Social Media

With over half of the world’s adult population actively using social media, an effective social media presence has become a necessary tool in increasing the awareness of businesses.

Content Marketing

Our team of professional content writers will work with you to understand you and your business so that the content can be written in your voice and promote your goals and objectives. Unlike other agencies, we keep all of our content creation in-house to guarantee high-quality work.

Link Building

Link building remains one of the most effective ways to boost your ranking on search engines. Unlike other marketing agencies, we focus on building only high-quality backlink networks to increase the awareness of your company and save you money.

The Importance of Digital Marketing in the Legal Industry

When a person is searching for a law firm, trust is one of the most important factors. Many people looking for legal representation are going through incredibly challenging times in their lives, whether emotionally or financially. The question becomes, how does a person decide to trust a business they have never interacted with before? Law firm marketing is designed to answer that question.

Well, the simple answer is digital marketing efforts. Trust is hard to come by. Many people may trust companies they have had positive experiences with in the past, but as legal representation is a service many do not consider until they desperately need it, people experiencing the process for the first time may feel lost.

Branding efforts can be beneficial in this scenario. When your company builds a strong brand, not only are you looking to portray a consistent image and message about your business but also leave a lasting impression on your audience. The result of a strong branding campaign is that a potential client will remember your company through branding efforts when searching for legal representation, and be inclined to trust your company as a result due to any sort of prior relationship.

Web design is also an incredibly important aspect of building a relationship with potential clients. Most people look to gather information online before committing to a major service, so if your company’s website is not up to par with other sites within the industry, many potential clients will be immediately turned off. A website should be clean and easy to navigate, and also portray what sets you and your company apart from the competition.

What Transparent Strategies Bring to the Law Firm Marketing

At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the industry, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.

Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.

Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your law firm, reach out today for a free site audit and consultation.

Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!