At Transparent Strategies, we are well acquainted with restaurant marketing and the hospitality industry and are familiar with what works and what does not. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.
The hospitality and tourism industries rely on attracting people from local or extended areas to your business. This could include hotels, restaurants, museums, or any activity for families and individuals to enjoy. Perhaps the single most significant aspect of digital marketing for businesses that rely on tourism is social media marketing. Social media is not only a major method of advertising your business but also a strong social media presence will increase the likelihood of developing “free social advertising”, which is the idea when a person sees images from someone they know or follow at your business and they decide to plan a trip as a result.
It is not uncommon for certain businesses to explode on social media after a viral video or appearance in some social media moment. These businesses suddenly become staples as fans flock from around the country. Even spots not dependent on tourism can suddenly become a major tourist attraction overnight from a single video.
Of course, going viral is not always something a business can plan on. So other methods to increase the visibility of a business include the correct optimization of the company’s Google My Business page, posting reviews on travel sites, and content production that convinces your target audience why they should make the trip to your business.
At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the hospitality industry, as well as the effort involved and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.
Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.
Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your services, reach out today for a free site audit and consultation.