A Los Angeles Based Marketing Company

Sports Marketing

At Transparent Strategies, we are well acquainted with the sports industry. Many of our employees have specializations in the sports marketing industry and a deep understanding of the different methods used. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.

Companies We Have Partnered With

Services Offered

Web Design

Our team of professional web designers can create a website from the ground up or redesign aspects of an existing website. You deserve a website that you can be proud of, reflecting the effort you put into your work.

Search Engine Optimization

SEO is the best possible way to increase the visibility of your website and awareness of your business. Whether focusing on national or local awareness, we can create a personalized plan to fit your goals and optimize your website.

Pay-Per-Click

While pay-per-click advertising is a fast way to raise your website’s ranking, it can be a costly mistake if your business is not well suited to benefit from the increase in traffic. Unlike other marketing agencies, we only recommend paid advertising options if we believe you will benefit from them.

Social Media

With over half of the world’s adult population actively using social media, an effective social media presence has become a necessary tool in increasing the awareness of businesses.

Content Marketing

Our team of professional content writers will work with you to understand you and your business so that the content can be written in your voice and promote your goals and objectives. Unlike other agencies, we keep all of our content creation in-house to guarantee high-quality work.

Link Building

Link building remains one of the most effective ways to boost your ranking on search engines. Unlike other marketing agencies, we focus on building only high-quality backlink networks to increase the awareness of your company and save you money.

The Importance of Digital Marketing in the Sports Industry

Sports marketing is a unique prospect compared to the marketing campaigns of other businesses or industries. Large organizations such as the NFL have no issue attracting consumers; in 2019 the average NFL game averaged 16.5 million viewers which, although marked a decline in viewership for the NFL, continued to be far higher than any other television program. And yet, the NFL still has a massive marketing budget. So what is the purpose?

Well, sports marketing is an incredibly broad term. Although sneaker companies and athletic apparel may rely on standard forms of advertising to market their products, teams and athletic organizations have different prospects. Sports marketing may include anything from ticket or event promotions to public relations. 

Customer engagement is one of the largest factors in large-scale sports marketing. Popular teams already have strong brands and high levels of visibility, so marketing begins to become focused on retaining season ticket holders and engaging with fan concerns or questions. Smaller teams and organizations who do not have the same level of branding can use social media engagement and promotions to try to increase their visibility in the public.

What Transparent Strategies Bring to Sports Marketing

At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the industry, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.

Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.

Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your industry services, reach out today for a free site audit and consultation.

Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!