At Transparent Strategies, we are well acquainted with the sports industry. Many of our employees have specializations in the sports marketing industry and a deep understanding of the different methods used. We only use ethical means of marketing, avoiding spam ads that can often leave a negative impression on the audience. We work tirelessly to ensure that a company’s message is clear and reaches its target audience.
Sports marketing is a unique prospect compared to the marketing campaigns of other businesses or industries. Large organizations such as the NFL have no issue attracting consumers; in 2019 the average NFL game averaged 16.5 million viewers which, although marked a decline in viewership for the NFL, continued to be far higher than any other television program. And yet, the NFL still has a massive marketing budget. So what is the purpose?
Well, sports marketing is an incredibly broad term. Although sneaker companies and athletic apparel may rely on standard forms of advertising to market their products, teams and athletic organizations have different prospects. Sports marketing may include anything from ticket or event promotions to public relations.
Customer engagement is one of the largest factors in large-scale sports marketing. Popular teams already have strong brands and high levels of visibility, so marketing begins to become focused on retaining season ticket holders and engaging with fan concerns or questions. Smaller teams and organizations who do not have the same level of branding can use social media engagement and promotions to try to increase their visibility in the public.
At Transparent Strategies, we take the time to learn about you and your business before building you a unique digital marketing strategy to fit your precise needs. We understand the industry, as well as the effort involved, and the importance of the work you are doing. Our goal is to put the same amount of effort and care into working with you as you do working with your clients.
Our ethical digital marketing approach focuses on finding what will work best for you and ignoring the rest, saving you time and money. While other agencies will focus on pitching you on pay-per-click advertising and paid backlinks to raise your search engine rankings, we focus on organic conversion and high-quality content to increase your awareness. We will only pitch ads when it makes economic sense for you.
Our team of professional content writers will take time and care to learn about your business’ message and the goals you want to achieve so that our content can reflect your company’s spirit and voice. If you are interested in learning more about how we can help you increase the awareness of your industry services, reach out today for a free site audit and consultation.