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Branding

In the modern business world, perhaps no single aspect of marketing is as important as the brand your company is able to build. No matter what you or your business want to present to the world, an effective branding strategy is a great first step. While branding used to be saved for only large corporations, everything is branded now. Product, company, or even personal branding are all effective strategies to getting your message across.

What is Branding?

Branding is the process of building a managed image that you can present to your consumer base. A brand can become synonymous with a company’s vision and representative of their reputation with their customers. When thinking about your company, customers’ first thoughts will likely be based on how you brand yourself.

Branding should be an ongoing process. As your company grows and time moves, branding efforts might need to be altered or refocused to emphasize new trends in your industry and new aspects of your business. 

Depending on how you choose to present your business, you may want your brand to stress environmentalism or efforts of corporate responsibility. Small or local businesses may try to brand their business as a local institution that represents the values of your area and client base.

While at one time branding may have only been about the design or a logo or involve a corporate tagline, that is no longer the case. Branding should play a role in everything your company does, including social media, website design, and any customer interaction. A brand is your opportunity to communicate directly with your customers and tell them why your business is the best choice for their needs.

Why is Branding Important?

Branding has an immense impact on how your customers perceive your business. Being able to market your company consistently across all platforms can leave lasting impressions on your customers that lead to customer retention and loyalty. Having a consistent presentation of your brand across all platforms can lead to an increase in revenue by as much as 33%1.

 Your customers will engage with your brand in positive ways if they believe your company is authentic and takes customer service seriously. Nearly three out of every four people claim that they will have a positive relationship with a brand if that brand represents great customer service2.

Branding efforts are not only a great way to increase the relationship between your company and your customers but a sound financial decision as well. Over 80% of investors claim branding and name recognition to be important guiding factors in their decision to invest in businesses3.

How to Build a Brand?

Everything you and your business do is an aspect of building your brand. While having a sleek logo seems important, every time your company communicates to the public, you are affecting your brand. Nearly half of the impressions a brand makes onto someone in the general public come from what a company says and how they say it.

Customers can determine the authenticity of your business’ message and are significantly more likely to engage with brands that they believe are open and transparent. It is crucial to make sure that your brand is representative of the way you run your business. Trying to brand your company as something it is not will likely be far less effective than an authentic brand strategy.

How to Improve Company Branding?

At Transparent Strategies, we can help you determine the best way to brand you or your business. We will take the time to learn about your company and what it represents and help you portray that message to the public. Your brand is the best way to tell customers all they need to know about you, and we can help you deliver that message.

While other marketing companies may use the same branding strategy for all their clients, at Transparent Strategies we take the time to learn all there is to know about you and your business before crafting an individualized, unique plan that suits your needs. We only use ethical means of marketing and put in the extra time and effort so that you know you are getting the best service possible every step of the way.

Once we have begun branding efforts, we can make sure that your brand is consistently portrayed across all platforms. Our dedicated marketing team will incorporate your branding into your website, social media platforms, and any other marketing materials you may use.

Our team of professional writers will also make sure that any content we create for your website is written in the voice you want to portray to the public. Published content is a great way to put your brand in front of people for the first time, and making sure the content reflects your strategy is an important aspect of that.

If you are interested in improving the quality of your company’s brand, reach out to us today for a free consultation. At Transparent Strategies, we can help you grow your business in a way that best suits your needs.

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