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Social Media Advertising

An effective social media advertising strategy is vital to the growth and success of your business. Over half of the world’s population actively uses at least one social media platform1. If your company is not advertising on social media, the amount of potential customers you can reach is far lower. If you are interested in potentially taking your social media advertising to the next level, reach out to us today to learn more about the next steps.

What is Social Media Advertising?

Social media advertising is simply the process of using social media platforms to promote your business and grow your consumer base. There are various ways to use social media to promote your business, including paid ads and engaging content.

By having an active social media presence, you are far more likely to attract more customers online. The easiest way to do this is to post and promote exciting and relevant content about your business. Social media also allows you to interact directly with customers who may have questions about your business. 

Many companies also chose to use some level of paid advertising on social media. Paid options could include pay-per-click advertising on banner ads or other promotional links. Sponsored posts are also commonly seen on some social media platforms to promote larger businesses.

The first step in planning a social media advertising campaign is to decide whether you would prefer to focus on organic or PPC results. Organic results are based on traffic driven to your site that doesn’t cost money, such as content posted on your social media pages. While organic traffic takes longer than paid advertising, the traffic usually results in better sales and business growth.

Social media platforms such as Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat, and LinkedIn are excellent examples of areas that you can use to reach a larger audience and grow your business.

How to Advertise on Social Media?

How a company decides to advertise its services or products on social media is entirely dependent on its specific circumstances. The needs of a business and the current trends of their industry should be considered before any overall strategy is made. At Transparent Strategies, we will take the time to fully understand and learn about your business before creating a unique approach towards social media advertising that fits your needs.

There are many options in social media advertising, but their effectiveness depends on what you are trying to achieve. Photo or carousel ads are best used to sell products, while video ads or posted content can be powerful tools in promoting services. Every platform has different advertisements that will have other effects depending on whom you are trying to reach and what you want to promote.

A company should also take into consideration its target audience before deciding on a social media strategy. Many broad stereotypes regarding who is mainly using different social media platforms are based on statistical facts. 

Pew Research Center has done extensive studies on how people use social media and who is using it. For example, people between the ages of 18 and 29 are far more likely to use Snapchat and YouTube platforms than older generations. Meanwhile, more people are 50 years and older on Facebook than any other medium2.

How Much Does it Cost to Advertise on Social Media?

The cost of advertising on social media depends on your business’s needs and the extent of the campaign you decide on. It is free to advertise your business on social media if you focus on content production and customer service on the base level. However, if you decide it is beneficial to use paid ads, it can be a costly advertising means.

Almost all advertising on social media will be pay-per-click ads or PPC advertising. PPC ads mean that you will have to pay a fee every time someone clicks on the ad you place. While pay-per-click advertising can often get faster results, it can lead to lower quality traffic towards your page. Low-quality web traffic is defined by users going to your website for a short time and not necessarily engaging with any of the products or content within the site.

It is crucial to realize that there are no particular social media marketing methods that will work the same way for all businesses. While most companies will likely see some level of benefit just from being active and engaging on their social media pages, paid advertising may be an excellent tool for some and a costly mistake for others.

Before purchasing social media ads, it is important to believe that your marketing efforts take your specific business’s goals into account. At Transparent Strategies, we will only recommend the approaches that are most appropriate for your business.

Why Advertise on Social Media?

Advertising on social media is an excellent tool for growing your business’s awareness, increasing traffic to your website, and promoting your products or services. There is also work and effort involved in doing these things effectively, however. At Transparent Strategies, we can help you not only decide the best approach to social media marketing but handle all the work involved, from ad purchasing to content creation. We can take over the tedious aspects of managing your social media accounts, so you just get to focus on the results.

Every business is unique, and its approach to digital marketing should reflect those differences. Our goal is to learn as much as we can about your business so that when we create your social media strategy, we know what will work best for you. While other marketing agencies will focus only on paid social media ads, we will make sure that is the right call for your business and industry before recommending anything.

Reach out to us today to take advantage of a free consultation and to learn more about how we can help you improve your social media marketing campaign.

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Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!