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Web Design

During a digital marketing campaign, many companies may often overlook the design of their website. Potentially, businesses may feel that their site is “good enough” or that as long as ads drive traffic to their site that the most challenging part is done. It cannot be overstated how important a good website design is to the results of your marketing efforts. Every digital marketing strategy should begin with an audit of a company’s website to find areas for improvement and redesign opportunities.

How to Design a Website?

The first step to properly designing a website is to learn what you need and the current trends in digital marketing. Many businesses may feel that all long as a website is full of information, the appearance is less critical. That belief is simply not true, and many users care as much about the appearance of a website as the service or product being promoted.

For those looking to improve their website or create something new, there are tools out there that promote the ability to “do it yourself.” However, there are a few problems with these services. These services are often costly for starters and take far more work than advertised to create a professional-quality website. More importantly, these services only offer limited tools and templates, causing many users to create websites that feel generic or similar to many others online currently.

At Transparent Strategies, we have a team of professional web designers on staff to help you design the site of your dreams. Whether starting a website from scratch or altering a few aspects of your existing page, we can help you build something to be proud of that feels unique to your brand and vision.

Why is Web Design Important?

Your website’s design is often one of the first things that customers notice once directed towards your page, and they make fast and long-lasting impressions from it. One study claims that the average user will form an impression of your website in just .05 seconds1. Additionally, three out of every four customers admit to judging the credibility of your entire website based on the design and ease of use of your website2

To have the perfect web design, you must consider both the customers and your overall marketing strategy. Users of your site will care primarily about four aspects of your company’s page: ease of use, appearance, loading times, and is mobile-friendly. 

Ease of use and appearance are related and can be accomplished by creating a modern, streamlined website. If users have difficulty searching for a specific page, they will likely just move on to a different site altogether. A professional web designer will know how to create a site that both looks great and is easy to navigate.

Loading times can often be a pitfall for companies who don’t invest enough time into their website. Users simply do not want to wait for images, videos, or content to load. Additionally, many users will visit your site from their phones. If your page does not load or format correctly on mobile devices, many customers will avoid your business.

Outside of the user-end, a company should also make sure their website is best optimized to take advantage of their digital marketing campaign. This includes making sure all pages and content have the proper SEO and keyword tags. Your website also needs to be optimized for conversion and have adequate tracking enabled to analyze customer behavior and trends.

How Much Does Website Design Cost?

The cost of a website design varies depending on your needs and how much is required to get the site up and running. Creating a website from scratch is going to cost more than redesigning a few pages here and there. While some web designs can be expensive, the increased user activity it will generate will often be far worth the investment.

Some businesses may feel that redesigning their website is a costly undertaking that isn’t worth the time and money. This just simply is not true. Your website’s design can have a more considerable impact on potential customers than any content on it. Don’t let a poorly designed page keep customers from learning about the great products or services your company offers.

Before completely redesigning your website, it is crucial to understand what web design services you require. Other digital marketing agencies may always try to sell a complete web design to make more money. However, we will do a total audit of your site to see what works and what doesn’t. Our approach allows you to keep what is already working and only pay to upgrade what isn’t.

How To Improve the Design of Your Website?

There are many different ways to improve your website. Having a professional web designer work on your site is a great way to guarantee that the site works as intended and that you have no issues with loading times or mobile compatibility. Designing a website can be a complicated process, and you likely are already busy enough running your company. Let us show you how a professional web designer can improve your website.

Focusing users’ attention on specific images, products, or pages is another great way to make sure your website promotes the most important aspects of your business. Your web page should also be posting content that is both informative and relevant to your industry and focused on SEO and keyword research. Effective written content is a great way to bring new users to your site and keep them engaged once they are brought there.

At Transparent Strategies, we have all the tools you need to boost the effectiveness of your website. Our web designers will create the perfect page to fit your needs. At the same time, our professional team of content writers produces posts that will increase your business’s visibility and grow your online presence. Reach out to us today for a free consultation and website audit and learn more about how we can help you improve your website’s design.

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Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!