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Content Marketing

While more traditional forms of marketing, such as print marketing and pay-per-click ads, are becoming less effective at growing business over time, new marketing approaches are being developed to take advantage of modern technology and trends. Content marketing is a modern strategy that helps boost a business’ sales and expands its client base through organic marketing.

What is Content Marketing?

Content marketing is a digital marketing strategy based on creating and publishing unique, relevant, and optimized content to your website to attract an audience and ultimately driving conversion. The type of content you decide to post on your site is entirely dependent on your company and industry. It is important to keep your content relevant to what you are trying to sell or promote.

By creating a consistent stream of high-quality, original content, you are increasing your business or brand’s visibility to a broader audience. When it comes time for consumers to purchase a product or service you offer, they will be more likely to find your business due to content marketing and more likely to trust your company. 

Customers will begin to feel comfortable once they become more familiar with your business. If a customer is directed to your content on multiple occasions during their research of a product or service, they will build an assumption that your company is trustworthy. By building a level of trust and familiarity with customers, they will be more likely to return to your site and make purchases through you in the future.

Why is Content Marketing Important?

Why is Content Marketing Important?

There are three primary reasons that content marketing is such a powerful marketing tool. First, it is an effective strategy for increasing sales. The more unique content you can publish, the higher your site will trend on search engine result pages. 

Knowing how to use SEO and keyword research is important when creating a content strategy. The more consumers can find your business, the more likely it will be that your company sees growth in sales figures.

The second reason is the ability to save costs on a marketing campaign without losing out on results. Content marketing does not have to be an expensive process. Unlike pay-per-click advertising, content marketing has no additional investment besides the cost of upkeep on your website. Whether you decide to complete all the content marketing yourself with in-house staff or outsource the writing to a professional team, the approach remains one of the most affordable ways to see impressive growth results in your business.

Finally, content marketing allows businesses to cultivate a better-quality customer base. By utilizing an effective content marketing strategy, you are promoting your customers to stay informed on your business and industry trends. You are also more likely to attract consumers who are doing their research in the first place. The general audience you end up engaging with through content marketing will be better informed and loyal to your business in the long-term.

How to Generate Leads with Content Marketing?

Lead generation and conversion are two crucial aspects of increasing sales and expanding your business to boost an effective content marketing strategy. Content marketing generates nearly three times as many leads as traditional marketing methods and still costs 62% less (1 https://www.demandmetric.com/content/content-marketing-infographic).

The first step to effectively generating new leads through content marketing is properly establishing your target audience and making sure that your content caters to that group. It is crucial to make sure that your content reaches the right audience that will most likely be able to benefit from it and require the product or service your company offers.

Once a customer reaches a piece of content posted to your website, the site’s design and functionality should be optimized to increase engagement in every way possible. Technical aspects of website design such as low load times and mobile-friendly ability will significantly increase the chances that a customer will continue to use and engage with your site. Having a site that is easy to navigate and offers a legitimate reason for a customer to provide their information also plays an essential role in engagement and conversion.

The content published on your site should continue to be both relevant and original to keep your site ranking high on search engine result pages. By using long-tail keywords in your content, you will be better able to make sure your content reaches the right audience who will be most likely to engage further with your website.

How to Generate Leads with Content Marketing?

How to Improve your Content Marketing Plan?

There are three primary aspects to a content marketing plan: planning, content writing, and proper tagging. When coming up with a plan, it is essential to find a schedule that keeps your content consistently relevant. Part of planning your content also involves keyword research. By properly using keywords and optimizing your content for them, you increase your chances of being noticed by customers.

Writing your content can be one of the most tedious aspects of any marketing strategy. Content needs to be relevant, well-researched, and high-quality to make sure it impresses those who engage with it. It also should be written in your voice or represent the values and beliefs of your business. Many businesses do not embrace content marketing because they do not have the resources to create high-quality content in-house.

Finally, content marketing’s technical aspect is making sure every piece of content is appropriately tagged, images and links are working correctly, and everything is formatted correctly. This can be a long process, especially for people who are not well-versed in these methods. The good news is that you do not have to do it alone.

At Transparent Strategies, we have everything a business needs to find success in content marketing. Our marketing experts will ensure that every piece of content is well-researched, tagged, and properly optimized to reach your target audience.

Other marketing agencies will often outsource content writing services to overseas businesses after signing a new client. At Transparent Strategies, we keep all of our content writing in-house with our team of professional content writers. Our writers will speak directly to you to learn as much about your business as possible. When we produce content for you, we want that content to reflect your business and the voice of your company.

If you are interested in learning more about how content marketing can help grow your business, reach out to us today to take advantage of a free website audit and consultation.

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