Transparent Strategies

Local SEO

Different companies often require different strategies to grow their business best. While most companies are usually interested in expanding their brand online to as many people as possible, some companies may prefer only their surrounding area. Local search engine optimization is beneficial for businesses with either one store or doesn’t offer online services.

While SEO practices are the same, it does take a different approach to help your business rank higher on local searches than global. At Transparent Strategies, we can help your business increase its local visibility quickly with our local SEO packages.

What is Local SEO?

While optimizing your website to increase its rankings on search engines is generally always a good practice, it may either be not enough or the wrong focus depending on your circumstances. While standard SEO helps increase your company’s visibility worldwide, local SEO is the process of focusing on just your surrounding area. A local optimization strategy could be done instead of a standard search engine optimization strategy or alongside it. 

Local SEO is usually faster than a national or global campaign because there is less competition in your surrounding area. Optimizing your website to focus on increasing local results is best for businesses that still operate primarily face-to-face instead of online. This can include mechanics, hairdressers, restaurants, and hundreds of other industries that always rely on in-person services.

The standard practices of SEO, such as optimized content writing, keyword research, and proper data tags, are still relevant in local SEO strategies. However, each one is slightly tweaked to focus your results on a local boost in visibility. At Transparent Strategies, we have a team of professional content writers and marketing specialists who fully understand both sides of the coin. Not only can we help a business reach customers across the country, but we can also help people in your community learn more about your business.

Why is Local SEO Important?

Why is Local SEO Important?

Some businesses must focus on a local SEO approach because a standard plan may not help your business trend higher in your community specifically. Standard SEO is about helping your company reach as many people as possible across the nation. However, if your business primarily cares about reaching a small, select group within your community, you need a digital marketing strategy that can offer that distinct, targeted approach. 

Consumers are always looking for services and products in their area on Google and other search engines. The problem is that they do not look at those results for very long. Three out of every four customers do not scroll past even the first page of results when researching a product1.

If your website is not optimized correctly to increase your visibility, there is a good chance that your customer base may never even get a chance to see what you have to offer.

At Transparent Strategies, we can help you show off your business within your community and grow your customer base. We will learn about you and your business, as well as the competition in your local industry, to find the best possible strategy for you. Don’t hesitate, reach out to us today to learn more about how we can help you grow your business.

How to Boost Local SEO?

There are many ways to improve your local SEO. Much like standard SEO, keyword research is vital to increase your visibility. For local SEO approaches, it is essential to understand the difference between what keywords may be popular nationally and those trending in your area specifically. 

There also needs to be a complete understanding of what the competition is. Are you one of two mechanics in a town trying to rank higher than the other one, or are you one out of hundreds of restaurants in a large city? These factors all play a role in how you should approach your advertising strategy.

It also helps immensely to understand local listings on search pages and how they affect your visibility. Programs like Google My Business and Map listings are effective tools for helping customers find your business. An estimated 56% of local companies have not even claimed their listing on Google My Business, much less optimized it to the fullest extent2.

At Transparent Strategies, we can help you maximize your local SEO so that you don’t have to worry about all the little things and just benefit from the result.

How to Boost Local SEO?

Local SEO Packages in Los Angeles, California

At Transparent Strategies, we offer packages to help local businesses better reach their most important customers. We have designed these packages to be affordable and have fast results, so even the smallest local businesses can help improve their visibility and increase their growth.

Many large marketing agencies have no idea what it is like to own a small business. They may offer similar services but just use the same standard plans they use for all their clients. At Transparent Strategies, we learn about you and your business to build you the best approach possible. 

Our CEO started this agency because he believed in building a digital marketing company that focused on the right things. He developed an ethical, customer-oriented approach that puts your needs first. Part of that approach is finding a way to help any business, no matter how small they may be, expand and find a more extensive consumer base.

If you need help optimizing your business to grow your consumer base and increase your local visibility, please reach out to us today for a complimentary consultation. We know we can help you grow your business. Let us show you how.

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Why Ethical Marketing Methods Matters
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Why Ethical Marketing Methods Matters

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Use What Works and Leave the Rest!

Set a time a date to get on a call with us to see how we can help you increase your ROI. No stress, no commitment, no contracts. Transparent Strategies has your best interest in mind. A marketing company that focuses on ROI, Transparency, and using what works for your business and leaving the rest. Never let a marketing company talk you into a campaign that doesn’t convert, or wastes your money. We get results and most importantly, you keep the data!