Why Do You Need a Digital Marketing Agency

Digital marketing and branding have never been more critical. Within the last year, 33% of people claim to have made an online search for a local business every single day, with another 16% claiming to have done so multiple times a week. That means nearly 50% made searches almost every day for a local business listing. Digital marketing is a way to increase your company’s visibility and better connect with online consumers.

What is a Digital Marketing Agency

A digital marketing agency is a company that often offers a wide range of services to help businesses increase their visibility and grow their online presence. The best digital marketing agencies will help a business by creating a customized plan set to achieve specific goals while also considering the needs and trends of the industry.

The goals of digital marketing usually include building a brand, increasing customer loyalty, promoting the business through social media or other digital platforms. Of course, these goals all should lead to a boost in sales and revenue as a result. But digital marketing also helps improve the customer experience when interacting with your business. Ensuring your company is easy to find online and that the website and content are all designed for users to quickly access information will significantly increase the user experience and help build a more substantial following for any business.

Why Hire a Digital Marketing Agency

Not every company necessarily needs a digital marketing agency to achieve its goals. Before deciding on an approach to digital marketing, every business should consider whether their goals are achievable using in-house staff. A digital marketing agency is a good fit for companies who either do not have an existing marketing team or whose staff lack the size or experience for a larger strategy.

A good digital marketing agency will want to go over several key questions with any client during initial meetings. Companies should also be wary of agencies that do not ask questions or sell a “one size fits all” approach. Any effective marketing strategy needs to take the business’s specifics into account to maximize the chances of success.

Some questions a marketing agency should ask any business include budget restrictions, the campaign’s goals, and the time frame they will be working with. It is also crucial to understand if a marketing agency will help set up the marketing strategy for the company to take over in-house eventually or if the agency will handle all aspects of the plan for the foreseeable future.

Digital Marketing Agency in Los Angeles

At Transparent Strategies, we began with the goal of helping companies grow and eventually reach the point where they can find a way to manage most aspects of their marketing approach internally. We have learned a lot during our time in this industry, and nothing more important than how essential it is to build a strategy around the specific needs of a business. We believe in helping a company achieve its goals through a transparent, ethical approach. 

Finding the right marketing company is not an easy task. There are plenty of digital agencies that would be happy to take your money without showing you or your company the time and effort you deserve. At Transparent Strategies, we understand the time, energy, and cost that it takes to put into your digital marketing campaign. We also make sure that you know what goes into building your online presence every step of the way. The onboarding process of a new client is not something we take on lightly. We will be going through your company’s history, social media, customer records, and employees that work there. The goal is to bring a new outlook into your online personality, one that your customers or audience can relate with. We have years and years of experience and continue to help companies thrive with their online presence. Spend 5 minutes on a call with us and see how you can increase your ROI with a brand new strategic marketing plan.

Contact Us

With the ever-changing landscape of digital marketing, it can be challenging to navigate the field on your own. At Transparent Strategies, we make sure we are constantly up-to-date on the latest policies and trends across all search platforms and browsers so that we can make sure your marketing strategy is always the best option.

At Transparent Strategies, we have your best interests at heart. We focus on transparent and ethical marketing strategies that are completely catered to your business’s unique needs. Our company is different, and we believe that your marketing strategy should reflect that. Other marketing agencies will use generic “one-size-fits-all” marketing strategies to cut down on time and work they need to invest. We guarantee that we will build a complete plan from the ground up that works best for you. Never let a marketing company talk you into a campaign that doesn’t convert or wastes your money. We get results, and most importantly, you keep the data!