Why SEO and Digital Marketing Still Matters in 2021
With constantly changing trends and methods, it can be challenging to find the best way to market your business. Even though search engine optimization and search engine marketing were once the pinnacles of digital marketing, new approaches have been developed that claim to be even more effective than traditional SEO approaches. Despite that fact, SEO is just as essential to digital marketing as ever, even if certain aspects of the process have changed over time.
What is SEO
Search engine optimization, or SEO, is the process of improving your website and content in order to increase its visibility and rank it higher on search engine results pages. The higher a site is able to rank on a results page, the more likely it is to attract more visitors.
Many different aspects play into SEO. For example, all optimized pages need to pay incredibly close attention to the way they use keywords. Keywords are tags that help users find relevant pages to what they are looking for. Keywords can be as simple as a single word or an entire sentence or question.
Depending on the keyword, it may be incredibly difficult or relatively simple for a site to rate higher. The more broad and standard a keyword is, the more likely it is that many other sites will also be using it. For example, if your business sells refrigerators and uses the keyword “refrigerator,” you will be competing with every other company that sells refrigerators or repairs refrigerators.
However, if you are a local business looking to sell refrigerators, using the keyword “refrigerators near me” or “refrigerators in This City” can be far more effective. The less competition you have in this regard, the easier it will be to increase your company’s visibility.
Of course, there are many other aspects of an effective SEO strategy as well. Making sure all the content published on your site is the correct length and style is vital. Content should also be relevant to your business and well-written to attract the most customers possible.
Web design, social media, metadata, and backlinks to your website are also all incredibly crucial pieces of a SEO strategy that will lead to actual results.
Does SEO Still Matter?
As with any aspect of business, the standards of marketing are constantly changing. Every industry is always looking for a way to improve on what they are doing and become more efficient in their work. As a result of this, some claim that new methods have been developed that are more effective than traditional SEO strategies.
Despite all of this, SEO still matters as much today as it ever has. As long as internet users still rely on search engines such as Google, SEO will continue to be an essential part of any digital marketing strategy. The real key is not that SEO is outdated but instead that more effort needs to be put into aspects of SEO that have been ignored in the past.
While in the past keywords and metadata were king, properly optimized content is beginning to take center stage. At the end of 2019, Google announced a significant new update to their search engine algorithm, titled the BERT update. One of the BERT update’s main components is an increased ability for the algorithm to understand the language and context of search queries.
This is a beneficial update to companies that produce high-quality, well-optimized content. The BERT update will allow even smaller companies to rank higher if their content is well-written and relevant to the search query in question.
Some marketers will see this update as a negative and attempt to push the idea that SEO is not as relevant as it used to be because they are unwilling to change their methods. Marketing agencies that rely on “black-hat” or unethical practices will often publish cheap and poorly written content at a highly rapid pace to manipulate the algorithm and increase a site’s ranking. This method is no longer effective, but that is a good thing.
A site’s ranking should be based on the relevancy of the search and the actual content being produced, not how much money a marketing agency spends to have third-party companies overseas produce irrelevant and poorly written content.
How to Improve SEO
As mentioned above, it is more vital than ever to make sure a business’ content is well-written and properly optimized. While aspects such as keywords and meta descriptions will continue to play a role in SEO, they are no longer enough on their own. SEO is something that takes knowledge and effort to work but will always be an essential aspect of digital marketing.
Don’t let a digital marketing agency sell your company on the belief that SEO no longer works because, in reality, all that means is that they do not want to put the time and effort into making it work for you. At Transparent Strategies, we have a team of professional writers to make sure all of your content is written not only in a way to best optimize your site but also that fits the voice of you and your company. Unlike other agencies, we never outsource your content to other third-party companies to cut costs. Everything we write for your site is written by our staff and takes your business’ voice and vision into account.
With the ever-changing landscape of digital marketing, it can be challenging to navigate the field on your own. At Transparent Strategies, we make sure we are constantly up-to-date on the latest policies and trends across all search platforms and browsers so that we can make sure your marketing strategy is always the best option.
At Transparent Strategies, we have your best interests at heart. We focus on transparent and ethical marketing strategies that are completely catered to your business’s unique needs. Our company is different, and we believe that your marketing strategy should reflect that. Other marketing agencies will use generic “one-size-fits-all” marketing strategies to cut down on time and work they need to invest. We guarantee that we will build a complete plan from the ground up that works best for you. Never let a marketing company talk you into a campaign that doesn’t convert or wastes your money. We get results, and most importantly, you keep the data!