The Most Important Google Tools for Digital Marketing
Having a working knowledge of Google is essential for a digital marketer to succeed in modern times. While many people know Google as the be-all-end-all search engine, it is so much more. Google provides many different tools, many of which are entirely free, that can significantly improve your marketing efforts when used correctly.
Google My Business
Google provides an opportunity for any business to achieve free advertising through its platform. Google My Business is a tool that allows any business to create a listing that can provide both visibility and valuable information to consumers. A Google business listing contains information such as the location, hours of operation, website link, and phone number. It can also be used to show off images associated with your business and customer reviews.
Even though Google My Business is a free and beneficial tool, many businesses have not claimed their business profile. Without claiming your business profile, you don’t have any control over the information listed, which can lead to misinformation being directed towards consumers.
Google Test My Site
When designing your website, there are many different aspects to consider. It is essential that the site provides a user-friendly experience while also representing your business’s themes and aesthetic. One aspect of this that is often overlooked is the mobile side of web design.
More consumers are browsing the internet from their phones than ever before. Ensuring that your site both functions appropriately on mobile devices and that the aesthetic is maintained is vital. Luckily, Google provides tools to ensure that your website is up to the task.
Google’s Test My Site tool allows business owners to audit your site’s mobile functionality at no cost. The report generated by Google shows you the loading speeds of the website and individual pages and the direction your speed is trending, and how it compares to competitors’ sites.
Google Trends is a free service provided by Google that allows you to track search queries in real-time and view how it changes over history. This is incredibly useful in finding how many people are searching for a specific thing. In content creation and marketing, this helps make sure your site is appealing to the highest number of people possible.
Google Find My Audience
Google uses data to sort users into different groups. These audience groups are users who share similar interests or habits. Google allows businesses to search these audience groups by various sources and learn more information about them. This is a valuable tool to ensure your marketing and content are both directed at and reaching your target audience.
Google Market Finder
Google’s Market Finder is a similar tool to the audience finder, directed explicitly at retail businesses. While a company would use the audience finder to ensure their content is directed towards their target audience, they would use the market finder to ensure that their products or services are being put in front of the consumers most likely to make a purchase.
Google AdWords is an auction service that allows businesses to bid on keyword advertising. For example, suppose you are a business that specializes in selling refrigerators. In that case, you can bid on the phrase “refrigerator” or “refrigerators for sale” so that your site ranks at the top of the page when someone searches for that phrase on Google.
When you purchase an ad on Google, it will rank at the top of the search result page with a tag marking it as sponsored. This tells consumers that those links are from paid advertising as opposed to natural SEO. The cost of an ad depends entirely on the quality score of your business’ website, and the cost of the ad for the business ranked below you.
Google Drive and Workspace
Google Workspace is a free group of services that includes Google Docs, Slides, and Sheets. In many ways, these online-based platforms replace traditional Microsoft services such as Word, Excel, and Powerpoint. The best part of Google Workspace is that everything you create is automatically saved into cloud-based storage called Google Drive.
When creating content or presentations for your business, Google Drive can be immensely helpful in ensuring everything remains organized. Google Drive can be broken down into different folders, and you can choose specific documents to share with others.
Google Alerts is a free service that allows you to set up notifications for specific phrases or keywords. Any time new content is put out involving those terms, you will get an immediate notification.
Google Alerts can help make sure that your business is always on top of customer service. By placing an alert on your own business, online customer reviews will immediately be sent to you. This allows you to promote good reviews while also immediately responding to any potential negative reviews.
By placing alerts on industry terms or competitor sites, you also can place your business at the forefront of industry information. The better understanding you have of industry trends and your competitors’ methods, the more information you have to make a perfect marketing campaign.
Google Analytics is a service that can provide business owners with a variety of helpful information. Google Analytics is installed onto any website or blog and then tracks valuable data based on user interactions.
Google Analytics can show you how many visitors a site has had and information such as the location of those visitors and how much time they spent on the site. It can also be beneficial to determine the ways in which visitors are being directed towards your site so you can know the most effective methods of advertising to your audience.
With the ever-changing landscape of digital marketing, it can be challenging to navigate the field on your own. At Transparent Strategies, we make sure we are constantly up-to-date on the latest policies and trends across all search platforms and browsers so that we can make sure your marketing strategy is always the best option.
At Transparent Strategies, we have your best interests at heart. We focus on transparent and ethical marketing strategies that are completely catered to your business’s unique needs. Our company is different, and we believe that your marketing strategy should reflect that. Other marketing agencies will use generic “one-size-fits-all” marketing strategies to cut down on time and work they need to invest. We guarantee that we will build a complete plan from the ground up that works best for you. Never let a marketing company talk you into a campaign that doesn’t convert or wastes your money. We get results, and most importantly, you keep the data!